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our chef 555
30/04/2025
The transition to the 21st century and the advent of social networking have changed the way chefs gain notoriety. Being excellent in the kitchen is no longer enough – they also need to know how to manage their image. Social networks allow them to spread their story, shape their image and have influence. For instance, Gordon Ramsay has a staggering 14 million Instagram fans. He is followed by Jamie Oliver, with 9.5 million fans. In many cases, chefs are also assisted by press agencies to develop their marketing strategy and get the best possible media coverage.
A new type of chef has also emerged in recent years, such as Jean Imbert. Completely unknown before his victory on Top Chef France in 2012, he has since made the most of the media and social networks, regularly posting on his Instagram account with celebrities such as Beyoncé or Robert de Niro. He is also considered one of the most influential and innovative chefs of his generation.
In the UK, Poppy O’Toole, who was trained in a Michelin-starred restaurant, lost her job during the pandemic and started posting videos of her cooking on TikTok under the handle @poppycooks. She now has 1.5 million followers and a book deal.